I started by completely rethinking the site’s content logic. Together with the team, we ran a series of quick interviews with potential users and realized that most people weren’t asking “What can this product do?” — they were asking “Why would I need this at all?” That insight became our starting point.
The new site structure followed a narrative flow: first, the pain point (“You don’t really see what’s happening in your business”), then a clear, simple solution (“Shows everything as it is — visually, in live diagrams”), followed by a real case study with numbers, and only after that — a breakdown of product features.
In the “How it works” section, we intentionally avoided interactive elements. Instead, we presented three short scenarios on a clean, quiet background — minimal distractions, maximum clarity.
We completely reworked the navigation, simplified the header, removed vague CTAs, and positioned the “Try it now” button only after the section explaining how the product solves the user’s problem. By the time someone reached that CTA, they already understood why they were there.
As a result, scroll depth nearly doubled, registrations increased by 42%, and average time on page grew by 58 seconds — all without adding complexity. In fact, the visual presentation became lighter and cleaner.
